Local marketing, also known as “neighborhood marketing,” is a crucial strategy for small businesses seeking to establish themselves within their community. By focusing on the local market, businesses can create strong relationships with local customers, leading to increased customer loyalty and word-of-mouth referrals. Moreover, local marketing often allows small businesses to compete effectively with larger … Read more
Search engine optimisation (SEO) is not a single tactic but rather a collection of methods that, when combined, produce a highly functional website. One such component is technical search engine optimisation (SEO), which improves a site’s underlying code and infrastructure. You need to use technical SEO strategies like ensuring your site loads quickly, has all … Read more
Embedded payroll offers a powerful launchpad for software platforms and staffing companies. It allows them to provide an all-in-one platform experience and onboard candidates faster by automatically importing shift information from their POS system. Fintech companies, business banking services, and vertical SaaS providers that help salons and barbershops manage their businesses infuse payroll into their … Read more
In recent years, artificial intelligence (AI) has emerged as a significant driving force behind the evolution of various industries. From healthcare to transportation, the omnipresence of AI is undeniable. However, one segment where this impact is particularly transformative is within small businesses. Through improved efficiency, advanced analytics, and unprecedented scalability, AI software is revolutionising small … Read more